delete
Booklet Printing

Booklet Printing

There are many kinds of booklets, brochures, pamphlets, folders, leaflets and catalogues. The uses of booklets are also very many, especially to companies and small businesses. Businesses use booklets for promotional purposes to market their services and products. Booklets provide small businesses with the perfect way to show potential consumers the various products and services that they have.

If you own a small business and you are planning to have a booklet printed for your business, then the first thing that you must take into consideration is the design of the booklet. Designing a booklet is not always easy, but the benefits of having a well-designed booklet outweigh the efforts taken in to designing it. In booklet printing, the design of the booklet will influence whether the readers show interest in reading it or not. Colour, layout, imposition, printing and the contents of the booklet are some of the aspects that a business owner may have to consider when printing the booklet, to make it not only informative but effective as well.

The cover of a booklet is also very important in booklet printing. It is the first page that the readers view, so careful planning should go into making it. The booklet cover speaks a whole lot about the business. A business owner should try to look for images and photographs that somehow relate to their business. If possible, the images and photographs on the booklet cover should be of the actual products or services that the business is offering. If the images and photographs placed on the booklet cover are the wrong ones, they might serve to mislead the customers.

3462790454_ba1d10bf59_z

Another aspect of good and effective booklet printing is graphics. Putting in just ordinary graphics in your booklet might have a negative effect on the scope of the booklets marketing abilities, and as we all know, a small business has to utilise every possible advantage that they can get in order for it to grow. An informative, neat and well-looking booklet is the best way to go for any small business. Typesetting, background, colour and picture quality are all aspects of graphics. They affect how willing and interested a consumer might be in reading the booklet.

A business should also take into consideration the pages its booklet has. In booklet printing, the booklet should make sense and be informative using the least number of pages. A good booklet should have between 2 to 5 pages with all the necessary information. A consumer in most cases takes only a few minutes to go through the booklet. In those few minutes, the booklet should be able to leave an impression on the mind of the reader that the business wants.

With all these factors taken into account, then what remains is to print the booklet (http://www.mixam.co.uk/products/books).

Photo: http://www.flickr.com/photos/pushreporter/ http://www.flickr.com/photos/mondriankilroy/

delete
Valuable Tips on How To Find A Small Business Mentor

Valuable Tips on How To Find A Small Business Mentor

Most successful business people will confess that scaling up the heights of success in the business world is no mean feat. They will also acknowledge that whether you are just starting out or indeed already running your small company, it does help to have a mentor whom you can turn to at any point in time with questions regarding your business.

Many prospective mentees thus wonder about how to find a small business mentor who will amongst other things, assist them achieve, if not surpass their business goals. One of the first things that every business person seeking to get a mentor must do; is to clearly know what you want from the onset. You must have a vision and fully understand what success looks like for you and what are your specific objectives; it is important that you have these in writing. A prospective mentor will want to know what your goals as a business person are. This will help your mentor better understand what you expect from the relationship.

You must then clearly state what you want a mentor to do for you. This will help you determine the kind of resources you require so as to get the maximum benefit when you engage a mentor. You may be in need of a mentor who is well connected, a listener, or an expert in a certain field. You are then expected to enumerate the qualities that you’re looking for and divide the said list into needs and wants.

Knowing where to find prospective mentors is critical. You can either get a mentor from family members or friends, as a business person you can also check your extended network of associates or contacts. Another option is to deal with complete strangers, check a profile of business owners and try to get someone who fits your style. You can also target your competition, though not direct competition; maybe someone in a different town or with a much larger business. You can as well pay to get a mentor or tap into your current industry and have a talk with either members of your chamber of commerce or suppliers.

As a mentee, you will be expected to do an informational interview with a number of candidates; keep a close look at your list of wants and needs, don’t get blown away by the chemistry, credentials or flattery that some of your candidates may espouse; you are well advised to stay focused on your business reasons for seeking a mentor. Keep in mind that it is almost impossible to get someone with exact traits that you may be looking for; you are bound to make some compromises.

Check on both quantitative and qualitative attributes for each mentor interviewed and a potential candidate is bound to emerge. It is also worth noting that you may need more than one mentor; it is recommended too as you may find yourself monopolizing too much of a single mentors time, having more than one mentor may just be the answer.

Photo: http://www.flickr.com/photos/76029035@N02/